We opened in 1985 on Hereford Street as Alice in Videoland, a little shop determined to whet the appetites of discriminating film-lovers who were being left hungry by the limited selection at their local video chain. Screeds of cinematic wealth were going to waste, all but unavailable to the public, hidden away in the dark where only the most lucky or determined of cinephiles could reach them. Alice’s brought these films into the light, and became a place celebrating not just the rare and the unusual, but films of all kinds, from all over the world. Our collection today remains second to none, a comprehensive library where foreign films, documentaries, cult and arthouse titles are packed right alongside the best mainstream film has to offer, a library that is ever-growing thanks to the efforts of our knowledgeable staff.

Now known simply as Alice and located in the old Post Office building on Tuam Street, we still provide all the services we’ve become known for, but have been slowly expanding our reaches outward in order to become the ultimate experience for the film-lover in all of us. This began in 2012 with the installation of our first cinema, the Egyptian, finally giving us a platform to show all kinds of new and exciting films that are often passed over by the larger cinemas.

The installation of our second cinema, a luxurious Wonderland themed theatre, has brought with it a reinvention of our entire site, including an improved Egyptian theatre, a redesigned browsing experience, a brand new foyer area, and a licenced bar with an assortment of unique cinema snacks. On the rental side, we’re proud to offer new unlimited DVD monthly subscriptions, free DVD home delivery, and a new recommendations tool where we make you a personalised list of 300 films to watch. We’re also thrilled to announce exciting events like Retro Fridays and Classic Matinees that will be taking place in our theatres, as well our new Alice Social Club which brings like-minded film enthusiasts together to discuss and watch quality cinema together.

Alice is better than ever, so whether you are one of our cherished regulars or a new face looking for a place to meet your every filmic need, come on in to our incredible world where you can discover (and rediscover) the best cinema has to offer in an experience like no other.

  • review rating 5  Whenever I feel like watching a particular movie it's never on Netflix. Alice's always has it, they have an amazing collection of movies

    thumb Eli Vivian-Neal
  • review rating 5  Our fabulous little cinemas in the heart of the city showcase the best movies that big theatres don't. Intimate comfy cosy seating and always a warm personal greeting on arrival. Love Alice!

    thumb Wendy Barker
  • review rating 5  Alice Had place all the ingredients to give us an enjoyable night at the movies. Free parking next door, polite and helpful people who booked our seats when we rang earlier. The good service continued when we collected the tickets at the counter and purchased a chocolate top ice cream in a waffle cone - delicious?

    thumb Martin Loveday
  • review rating 5  Best video store in Christchurch, as a film student it is one of the only places I have been able to find many of the films I have studied, it is a film lovers dream and the staff are really helpful and knowledgeable.

    thumb Emma Power
  • review rating 5  Such a fantastic collection of films! Super friendly staff and chill atmosphere

    thumb Nelly Maher


General Hire $6
3 General Hires $15
Box Sets $12
New Releases (3 days) $8
Monthly Subscriptions Starting at $14.95

Click here to learn more about subscriptions with free home delivery


Adult $17.00
Seniors, Students & Children $12.00
Adult Group of 5 $13.00pp


Free Standard DVD Hire With Every Cinema Ticket
Monday – Free New Release DVD Hire with Every Ticket
Tuesdays – $12 Adults, $11 Seniors

Excludes public holidays

Wednesdays $11 Seniors
Thursdays – $11 Students

Alice, formally known as Alice in Videoland trades under the legal name of ALICE 2012 LIMITED.
Alice is New Zealand owned for trading/registration purposes

Contact us the old way

Phone: 03 3650 615
209 Tuam St, Christchurch Central


We Are On The Corner Of Tuam & High St