We opened in 1985 on Hereford Street as Alice in Videoland, a little shop determined to whet the appetites of discriminating film-lovers who were being left hungry by the limited selection at their local video chain. Screeds of cinematic wealth were going to waste, all but unavailable to the public, hidden away in the dark where only the most lucky or determined of cinephiles could reach them. Alice’s brought these films into the light, and became a place celebrating not just the rare and the unusual, but films of all kinds, from all over the world. Our collection today remains second to none, a comprehensive library where foreign films, documentaries, cult and arthouse titles are packed right alongside the best mainstream film has to offer, a library that is ever-growing thanks to the efforts of our knowledgeable staff.

Now known simply as Alice and located in the old Post Office building on Tuam Street, we still provide all the services we’ve become known for, but have been slowly expanding our reaches outward in order to become the ultimate experience for the film-lover in all of us. This began in 2012 with the installation of our first cinema, the Egyptian, finally giving us a platform to show all kinds of new and exciting films that are often passed over by the larger cinemas.

The installation of our second cinema, the Wonderland themed theatre, has brought with it a reinvention of our entire site, including an improved Egyptian theatre, a redesigned browsing experience, a brand new foyer area, and a licensed bar with an assortment of unique cinema snacks. On the rental side, we’re proud to offer new unlimited DVD monthly subscriptions, free DVD home delivery, and a new recommendations tool where we make you a personalised list of 300 films to watch. We’re also thrilled to announce exciting events like Alice Retros as well  as Alice Social, which brings like-minded film enthusiasts together to discuss and watch quality cinema together.

Alice is better than ever, so whether you are one of our cherished regulars or a new face looking for a place to meet your every filmi need, come on in to our incredible world where you can discover (and rediscover) the best cinema has to offer in an experience like no other.

  • review rating 5  Love this store. We have been members for years & thoroughly enjoy browsing the shelves for new & old favourites.

    thumb Leigh J
  • review rating 5  Boutique quaint unique cozy

    thumb Stephanie Dong
  • review rating 5  What a fancy and good place for relaxing in Christchurch city!

    thumb 施行
  • review rating 5  Had a brilliant night at the movies. Wednesday night my friend and I went to see Bad Times at the El Royale. We had the theatre to ourselves. The movie was great, very tense, there was lots of screaming and laughter. We were grateful to have the place to ourselves. Not so good for Alice. A real gem in the city.

    thumb Susan Anderson
  • review rating 5  Great atmosphere, knowlegable and friendly staff

    thumb Cory Richards


General Hire $6
3 General Hires $15
Box Sets $12
New Releases (3 days) $8
Monthly Subscriptions Starting at $14.95

Click here to learn more about subscriptions with free home delivery


Adult $17

Seniors $14

Students & Children $12

All NZ Film Society Members $14

Adult Group of 5 $14 pp


Cheap Tuesdays – $12 for everyone

(Excludes public holidays)

Senior Thursdays – $12

(Excludes public holidays)

Alice, formally known as Alice in Videoland, trades under the legal name of CURIOUSER & CURIOUSER LTD.
Alice is New Zealand owned for trading/registration purposes

Contact us the old way

Phone: 03 3650 615
209 Tuam St, Christchurch Central


We Are On The Corner Of Tuam & High St